ConfessionS Of A SleePlesS MinD

Touch of pink

Recently, this song for a Lacoste ad caught my attention. Good easy listening. It's "Save your kisses for me" by Natasha Thomas. She is 19 this year and hails from Denmark but is signed to a German company. She is relatively unknown in this part of the world but this international ad is sure to shoot her to fame. The song was used for the Lacoste "touch of pink" fragrance commercial- Natasha is also the model prancing around looking pretty in pink in the ad. Liked the song, so I uploaded it for sampling. （ REMOVED )

Lacoste- Touch of pink




















There had always been a trend of songs tying up with commercials. Songs become popular due to high exposure and commercials are more easily remembered due to the catchy songs. It's a good platform for singers to be exposed to an international market. Some examples that I can remember are:

Shaggy "Mr Boombastic"- Levi's
U2 "Vertigo"- i pod
The Caesers "Jerk it out"- i pod shuffle
D'Sound "Talking Talk"- Nokia
and countless Moby tracks tied in with commercials

Recently, there has been a trend of using songs of new acts or relatively unknown artistes in advertisements. For example, by tying in with i pod shuffle, The Caesers managed to gain fame in a very short time. "Jerk it out" became an international smash hit. By does fame gained through such a strategy last? Do acts end up as one hit wonders? Well, if they do, they can always collaborate with Eminem or Missy Elliot- the passports to fame.

posted by KERMIT @ 12:09 AM